UX Writing: how scannable content can increase reading time

It is simple. If we need information, we just google it. Then we scan the titles and descriptions. And once on a promising page, we look for clues in the content. We try to guess if it’s worth it to be read. This information-seeking behaviorThis information-seeking behavior is compared

What is tone of voice? — And why it is costing to your company

Content with playful copywriting is a trend that may be tempting to use. It looks like a great option to communicate friendliness and highlight that you are different than your competitors. But according to research, this is driving your future customers away! Nielsen-Norman studies have proofed friendliness and irreverence actually

People only read 20% of your content — but UX Writing can make them read more on your page

People don’t want to read, so they scan. But adjusting your creative process can encourage your users’ brains to keep reading your page. On the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely. Jakob Nielsen Content

Designing a search experience

I led the redesign of the customer's journey from the search bar to the product's assets. That helped users to find specifications, files or more content related to their search.

Introducing Persona Profiles into the Corporate's Design Culture

I made research and design persona profiles to evangelize user-centered design across the company.